The Gingerbread Man of Grantham has a rich history dating back to the 18th century. Originally crafted in 1740 by William Eggleston, a baker from Grantham, this gingerbread is distinct from the traditional gingerbread cookies. Grantham Gingerbread is known for its unique, light, and crunchy texture, which sets it apart from other varieties that are typically softer and more spiced.
Eggleston’s recipe was simple yet effective, utilizing basic ingredients such as flour, sugar, and ginger. The unique baking method resulted in a biscuit that was more akin to a rusk or a cracker, rather than the soft gingerbread often associated with festive seasons. Over the years, the recipe has seen little change, maintaining its original charm and flavor that captivated its early consumers.
The popularity of Grantham Gingerbread surged throughout the 19th and early 20th centuries, becoming a well-loved treat across England. However, despite its initial success, production waned, and by the late 20th century, it had largely disappeared from commercial shelves.
In 2011, Alastair Hawken, who was already involved in the food industry, took an interest in the historic gingerbread. Recognizing its potential and the cultural heritage it represented, he decided to revive the Grantham Gingerbread. Hawken launched Hawkens Gingerbread, aiming to bring this forgotten delicacy back into the limelight. His efforts were met with significant challenges, particularly in scaling production and securing market presence. However, with perseverance and support from Business Lincolnshire, including grant funding for new equipment, production increased by 5,000%, enabling Hawkens Gingerbread to re-enter the market successfully.
Today, Hawkens Gingerbread is available in numerous stores nationwide and has gained a loyal following. Alastair Hawken’s ambition is to make it the most recognized gingerbread brand in the UK, and with continued hard work and dedication, this seems a likely prospect.
Grantham Gingerbread not only represents a delightful treat but also serves as a piece of living history, connecting modern consumers with the culinary traditions of 18th-century England. The ongoing production and popularity of Grantham Gingerbread demonstrate the enduring appeal of simple, high-quality baked goods and the value of preserving regional specialties.
For those interested in tasting a piece of history, Hawkens Grantham Gingerbread offers a unique opportunity. The story of its revival also highlights the importance of supporting local businesses and the potential for historic recipes to find new life in the modern marketplace.